A lot of people use the word creativity, often in an artistic context and it seems to be generally accepted that art and creativity are closely linked together. And in a way that is correct – it is difficult to practice art without adding creativity. In the entrepreneurial context you can often hear the expression ”creative businesses” meaning businesses that have culture and creativity as the primary business concept.
But cannot other types of businesses also be creative? I mean that in order to operate a business in a good way one needs to have a certain amount of creativity. You have to be able to think in new ways, to reconsider the ”old truths” and to see opportunities and possibilities where others do not.
To the Swedish Agency for Economic and Regional Growth (Tillväxtverket) has written a report on cultural and creative businesses. You can read it (in Swedish) by clicking here.